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The Cruise Line


The Cruise Line is the UK’s original luxury cruise specialist and is renowned for providing outstanding service. The Cruise Line selected DTMG to build an integrated app and website for its business, utilising the CruiseAppy WordPress plugin and app features to provide a unified digital experience across mobile and web.

The app has been designed for users to shop for cruise deals more easily from among 30,000 itineraries from more than 30 suppliers.

As well as destination guides, deals and discounts, and information about on-board facilities, the free-to-download app offers sight-seeing tips and a cruise video section.

The app also includes a customer profile section to store loyalty details, a keyword search functionality, a Cruise Watch fare monitor and a consultant chat function.

With so many holidaymakers now using mobile devices to book their upcoming trips, the introduction of the app represents a logical evolution for The Cruise Line. It will give users the ability to find their next voyage seamlessly and allow them to continue to provide an unbeatable, personalised service, which has always been the cornerstone of our company’s ethos.

The feedback from customers has been excellent – they love the new website and app; especially how it looks and how easy it is to use. We are very grateful for all the work DTMG have done during what has been a challenging time for everyone. We always knew this would be a big challenge and I am happy that we chose DTMG to undertake the project.”

David Smith, marketing director, The Cruise Line

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