In the beginning websites were simple pages of text with pictures to help engage and delight. Today video is the most important way to engage.
Video is after all a Latin word meaning ‘I see’ and using it on your website, integrating it in an app, or incorporating it into your suite of marketing tools will help you turn heads. People just prefer it, especially when making buying decisions.
If you need proof – on demand video streaming services like Netflix, Amazon and YouTube are overtaking Pay TV usage and even Broadcast TV in some areas, with 78% of all online video now watched via a smartphone.
More Proof? Here’s just a few stats from research by Hubspot carried out in 2019: Embedding videos in landing pages can increase conversion rates by 80%; according to YouTube, mobile video consumption grows by 100% every year; 90% of customers report that product videos help them make purchasing decisions; 64% of customers are more likely to buy a product online after watching a video about it; a third of all the time people spend online is dedicated to watching videos.
Streamed content may still feel ‘new’ but it is everywhere and is available to everyone. It’s not going too far to say that without video and video streaming on your website you will be left in your competitor’s wake as they stream ahead.
We are adept at building websites and apps that use video to help your messages cut through. We have the TV studio and edit suite facilities to create really professional promotional and inspirational video content to drive more people to book with you. It’s a great differentiator in a crowded marketplace and almost any business in any sector can enjoy its benefits.
Video is also not only for promotional purposes but can also be used for instruction or explanation of a service or product, demonstrations or reviews, video blogs or presentations.
Research in 2020 by world-leading video explainer company Wyzowl found that 89% of video marketers say video gives them a good ROI; 87% of video marketers say video has increased traffic to their website; and 80% of video marketers say video has directly helped increase sales.
Meanwhile their research reveals that people watch an average of 16 hours of online video every week and 84% of people say they’ve been persuaded to buy a product or service by watching a brand’s video.
By working with DTMG you can have the latest mobile app technology and stream the videos we have created for you, packaged under your own brand. It will ensure that you deliver that bespoke customer service and generate grateful customer loyalty and sales.